Groundworks is the contemporary line of Lee Jofa fabrics; a stylish innovative look, a twist on modern design. Groundworks fabrics includes bold weaves, textures and prints that give a nod to sophistication. Each collection designed by Groundworks top designers are consistently striving to set the trends by creating a brand that appeals to residential and commercial clientele. Some of the designers are; David Hicks by Ashley Hicks, Allegra Hicks, Kelly Wearstler, Hunt Lonem, and Thomas O’Brien textiles.
Choice and variety are the hallmark of Groundworks. Ashley Hicks makes the statement through print designs that are a pastiche of cultures. Hunt Slonem line features woven embroidery and velvet appliqué that mirror the repetitive patterns and colors of Hunt Slonem’s unique paintings. While Kelly Wearstler captures attention with bold colors and fanciful patterns in natural materials. Other collections innovate with indoor and outdoor fabrics that offer high-performance and quality.
Lee Jofa began in 1823 when Englishman George Johnson began a rope-making firm on the docks of New York City. The business expanded and began creating the stuffing for upholstery. In 1965, Arthur H. Lee & Company acquired JOFA and formed Lee Jofa. Today, Lee Jofa is part of the Kravet family of design and home furnishings. Kravet, established in 1918 is a fourth generation family business and a recognized leader in home décor.
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